Senecal PR has been instrumental in introducing media from around the world to Churchill Northern Studies Centre and getting coverage in outlets in the UK, Germany and North America. Cathy Senecal’s ability to select the right media for the experiences we offer is exemplary, no doubt a result of her extensive media relationships and understanding of the tourism and media relations landscape. We appreciated her knowledge of the tourism industry and connections with provincial and national partners.

Cathy is an enthusiastic, results-driven travel media relations expert and content strategist specializing in outdoor and Northern experiences. Within a very short time, she familiarized herself with our destination and was able to create compelling content for us that made an impact. Senecal PR is an invaluable resource for us.

The content marketing strategy Senecal PR created for Rowing The World addressed a need for building a database, creating awareness and growing sales among rowers who travel and travellers who row in destinations around the world. Sales doubled within the year and lists increased by more than 30%. The fresh, expert, fun and informative content that Senecal PR creates results in high engagement rates among past and potential clients.

Cathy is that rare combination of strategic thinker, relationship builder, and creative force. She knows media from every angle: how to intrigue them, how to communicate with them, and how to deliver what they need. Her communication skills are exemplary, both in writing and in engaging an audience. Her work in leading the travel media relations division, with vision and foresight, took Manitoba light years from where it once was as a travel destination to be where it is today. She mentored and inspired her staff, and collaborated fully with her colleagues. 

Cathy is a star among media representatives in Canada’s tourism industry. Cathy has represented Travel Manitoba in Germany such as media functions with leading German media. Likewise, she has regularly and successfully hosted media group tours from Germany to Manitoba. She was always absolutely professional in handling comprehensive media requests from Germany regardless if they were from film crews, print journalists or digital influencers. She is not only creative with content and perfectly understands media needs, but also very strategically driven, on top of trends and developments and early to adapt them in her work. Through her work, Travel Manitoba was early to work with influencers alongside traditional media. 

Cathy’s knowledge and enthusiasm about all aspects of Manitoba have been a great boon to the industry, and she has certainly educated an enormous number of tourism professionals as well as travel consumers in such an entertaining way. Her wit and energy on the job are remarkable, and it’s always so much fun to work with someone who can be highly productive, keen, current and refreshingly funny and human simultaneously. It’s what everybody aims for! 

Cathy is universally known (and loved) by all partners and media. She is a genuine and witty storyteller who brings fun and passion to the people who are lucky enough to work with her. To this day, we still receive compliments from media and partners on how awesome GoMedia 2014 was when it was hosted in Winnipeg by Travel Manitoba. This success is tied to the great direction of Cathy.

Cathy is a true professional, extremely knowledgeable and very talented at what she does, but what makes her stand out in PR is her warm and caring personality. Whether with media or an industry partner, Cathy built these relationships at every event she attended and on every media tour she hosted, and nurtured them throughout the year.