Our Team

The team has wide-ranging skill sets—from travel marketing and branding; media, trade and industry relations; and non-traditional partnerships to destination development, strategic projects, and industry course facilitation. We have a deep understanding of destination development and tourism marketing. We listen to destinations to hear their priorities and distill their stories to produce results.

Our strong communication, facilitation and organization skills, our experience gained in numerous tourism settings, and access to a global network of contacts, ensures that we will have thoughtful plans with the reach you want. Our personal, approachable, touch with friends and new relationships comes from our prairie roots.

Cathy Senecal

Principal and Team Lead

204 927 7827

Cathy has amassed a career almost exclusively in travel and influencer relations, moving from successful travel writer and instructor to global media relations manager for Travel Manitoba to principal of Senecal Travel Marketing & PR, exclusively for travel clients. Of her clients, the bulk offer northern experiences in NWT, Yukon or Manitoba. She works and has worked with hundreds of media in the NA market.

She has worked with Destination Canada extensively while at Travel Manitoba. Non-traditional partners include working with website and magazine publishers on sponsored content projects, various corporate partners, such as Canada Goose, and Crown Royal, for media events and marketplaces.

Mark Clarke

Branding and Experience Development Strategist

Mark has led numerous strategic initiatives including market and industry development, experiential tourism development and training, and additional roles that fostered alliances with industry partners. His work has included projects in the fish & hunt, birding, northern and sports and events sectors.

Experience leading programs and land-use decision making and marketing for Manitoba Parks and Conservation, as well as branding for the Manitoba Wildlife Society, brings an outdoor management understanding to his work.

Dené Sinclair

Trade and Marketing Strategist

Dené brings a fresh outlook and viewpoint to the tourism table, leading a vision for Canada’s industry rooted in Indigenous rights and principles. Her background in public relations and communications led to more than a decade with Travel Manitoba where she evolved to leading market development, alongside Cathy, in more than 8 countries around the world.

As a contractor, her role with the Indigenous Tourism Association of Canada allowed her to lay a foundation for success for an industry which is continuing to grow beyond all targets. Her strength in developing and valuing partnerships such as the trust and understanding she led with Destination Canada, business owners and industry partners is a key element of her perspectives in community growth and success.

Dinaz Mahudawala

Digital Coordinator

Dinaz's primary area of responsibility is to support the team where required for marketplaces, events, media trip logistics as well as any design or other tasks as required. She is extremely organized, with self-initiative and drive.

Dinaz is experienced in the travel industry, with product and business development experience for Custom Holidays in Mumbai, where she became a Certified Canada Travel Specialist. She coordinated elite itineraries and was involved in marketing content and design.

Get To Know Us

Our Story

Senecal PR is owned by Cathy Senecal. Cathy and her associates bring optimal skills and experience to their work. The team has decades of combined tourism knowledge. Travel is our niche. Northern, active, sustainable, authentic and Indigenous travel is our passion.

We have a thorough understanding of destination development and marketing of tourism experiences, with high-level skills in media and influencer relations.

Our strong communication and organizational skills ensure that we deliver high-quality results aligned with goals every time.

We have an extensive list of personal, professional media and industry connections primarily in North America including media and influencers who target socially conscious travel as a priority and explore travel stories beyond the surface.

Work With Us

Together, we have more than 30 years of tourism industry experience including 10 years of travel writing and 15 years of media relations experience, giving us an intuitive ear for story. Strategically minded, with boundless creativity, we are known among the travel media and industry for our passion for the wild and travelling in the North, including rivers, oceans, wide-open spaces, active experiences and beautiful, massive landscapes filled with wildlife.